Netflix is doubling down on interactive content over the next couple years.
Black Mirror’s choose-your-own-adventure episode, "Bandersnatch" was such a success, that Netflix will soon be replicating the same style of storytelling in different genres.
Here's a quote published by Variety, from Netflix's Vice President of Product Todd Yellin, who spoke at a conference in Mumbai:
"It’s a huge hit here in India, it’s a huge hit around the world, and we realized, wow, interactive storytelling is something we want to bet more on. We’re doubling down on that. So expect over the next year or two to see more interactive storytelling. And it won’t necessarily be science fiction, or it won’t necessarily be dark. It could be a wacky comedy. It could be a romance, where the audience gets to choose—should she go out with him or him."
For more info, read Ars Technica's article.