In an attempt to separate the Facebook parent company from the Facebook social media site, a new logo has been created.
The Facebook Newsroom site states that the "new branding was designed for clarity, and uses custom typography and capitalization to create visual distinction between the company and app."
In a GIF of the logo, you can see colors cycling through that represent each of their big brands: Facebook, Instagram and WhatsApp.
You’ll start seeing the new logo in the “coming week” on different Facebook properties.
