It seems McDonald’s has taken a page out of KFC’s marketing book.
The fast food giant has rolled out candles that smell like specific Quarter Pounder ingredients, including Beef, Onion, and Pickles. This is part of their Quarter Pounder fan club merchandise that can be found on McDonald's Golden Arches Unlimited website.
If you're obsessed with Quarter Pounders, you can also get yourself a Quarter Pounder calendar, sticker, locket with pictures, pins and mittens.
For more info, read CNBC's article.