Revealed as a prototype last year and now officially coming to market this spring, is LG’s roll-up 65” OLED TV. The TV is stored in a rectangular base that looks like a regular piece of furniture, and with a button press, extends upward. When you’re done watching, it rolls back down into the base. LG’s roll-up TV is expected to be over $8,000.
Check out The Verge's video on LG's new TV: